Turning Ordinary into Extraordinary

I recently stumbled upon a book called “The Starbucks Experience – 5 Principles for Turning Ordinary into Extraordinary” by Joseph A. Michelli. Since I am a great Starbucks fan (who unfortunately lives in a country where there’s only Starbucks at the Copenhagen Airport!), I of course had to read a book about what makes Starbucks so special! Because it is special! Read on and find out how they made it special.

I have visited quite a few Starbucks stores – and every time I have been a happy customer. I get what I expect – and always a little more. I order a tall latte or a coffee Frappuchino, and it always tastes just right. The partners behind the counter (all employees in Starbucks stores are called partners – that I like!!!) are friendly, polite, and they smile. And I can always count on it.

How did the Starbucks leaders do it, you might ask. How did they succeed in incorporating this culture in more than 15,000 stores in 50 countries? (Statistics found at http://www.starbucks.com/about-us/our-heritage). They did it by ensuring that 5 simple principles became a lifestyle for all employees.

The 5 principles are:

  1. Make It Your Own
  2. Everything Matters
  3. Surprise and Delight
  4. Embrace Resistance
  5. Leave Your Mark

Actually quite simple principles. And they can be incorporated in any business or life situation and make you a success.

The book describes these principles/leadership strategies that have made Starbucks a well-known and popular company worldwide. There are so many great stories – many of them very touching – about how you can make great business by caring for people and surrounding communities. ¬In my opinion, it’s a must-read!

A couple of years ago, I actually came to the conclusion that Dunkin Donuts’ coffee (latte at least) tasted better than Starbucks’ coffee. But I still keep coming back to Starbucks. Why? Because I love the way a visit to Starbucks makes me feel. Howard Schultz, Chairman and CEO of Starbucks, once stated: We are not in the coffee business serving people, but in the people business serving coffee”. That is why the visits to Starbucks makes me feel good.

For a trip down memory lane in Starbucks history, visit: http://www.starbucks.com/about-us/our-heritage

All the best,