It has been too long since I last posted a blog, so today is the day for the new blog post! And even though the gray sky outside is not exactly great inspiration, the topic I want to share came to me quickly: I finally got around to watching MadMen! So far, I have only watched the first 6 episodes of season 1 – and I wonder why I waited so long to start watching it. The story and the way this era in (marketing) history is portrayed is just amazing. And what is interesting from a marketing perspective is that so many marketing issues seem to be exactly the same, today.
I have always been interested history – and especially in the history of marketing. I have two huge Taschen books with ads from the 50’s and 60’s and I just love to look at the ads and “read about the times between the lines”. So MadMen is, of course, the perfect show for me! I think it is very interesting to watch the show and compare the way marketing and advertising was discussed then, to the way it is discussed in 2012. Have things changed? Of course they have. But it is still amazing how many basic marketing principles are exactly the same – even though society, products, people and the way we communicate have changed so much. You still have to build marketing strategies using the same principles as before, but in my opinion, developing strategies is harder in 2012 than it was in the 60’s – among other things because segmentation has gotten harder and there is so much “noise” in the information stream that hits people every day. Much of the office dialogue in MadMen could take place in an ad agency today, but of course the execution of the strategies is very different. Apart from that, I am also sure employees in advertising don’t drink and smoke as much anymore!
I can’t wait to start up the DVD player again tonight and follow Mr. Draper and rest of the MadMen (and -women!). If you are interested in marketing and marketing history and haven’t watched MadMen, I highly recommend that you do.