Statistics: We had 845 million monthly active users at the end of December 2011. Approximately 80% of our monthly active users are outside the U.S. and Canada. We had 483 million daily active users on average in December 2011. We had more than 425 million monthly active users who used Facebook mobile products in December 2011. Facebook is available in more than 70 languages.
(Source: Facebooks newsroom Feb 26th 2012 – article is no longer available at facebook.com)
Does your company/brand/product have a Facebook Page? If not, have you considered joining the party? The Facebook statistics alone make a lot of companies consider letting their company/brand/product be a part of the “game”. But there are even more reasons for being on Facebook than these numbers. Read on and learn about some of the top reasons why you should join in!
#1 Reach current and potential customers
According to Nielsen Company’s 3Q2011 Social Media Report (can be found online at www.nielsen.com), social networks and blogs reach over three-quarters of active internet users across a snapshot of 10 major global markets. According to the same report, a lot of people respond to retailers’ offers posted on Facebook or Twitter: … 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Forty-eight percent of these consumers responded to a retailer’s offer posted on Facebook or Twitter.
Being present on social media gives you huge potential for growth. The possibility of reaching target customers and getting a response is very likely.
I hear some people stating that their customers aren’t on Facebook, and therefore they don’t want to have a company page. You really need to make sure that this is accurate information. If you don’t, you might well be missing out on an opportunity to reach a huge number of both current and potential customers.
Hint: always start your digital marketing/Facebook project by assessing your company’s current status and your goals for digital communication – thorough analysis and strategy work pays off!
#2 Engage with you customers on their terms, and make powerful communication
With Facebook you get to engage with your fans on a platform of their choosing, which makes it less formal and gives it a much more individual touch than other channels of communication, which makes communication much more powerful. You can discuss relevant issues for your company/brand/product/industry, make surveys, handle customer inquiries etc. on Facebook, and get direct and valuable response from you customers or potential customers.
Hint: make sure you don’t automatically feed your wall from Twitter and other places. First of all, the users don’t like too much information, and second you get better ranks on people’s newsfeed if you make your own posts. Communicate on the users’ terms and get the most out of the way Facebook works.
#3 Great possibilities for tracking the results of your communication
Facebook provides a great tracking tool for your fan page: Facebook Insights. With Facebook Insights you get a lot of information about your fans. By using this tool you can see your fans broken down by gender, age, location and languages. You get information on the reach of your posts – how many engaged in them, the number of people talking about your post etc.
Hint: the insights aren’t of much use unless you have set specific goals for your presence on Facebook. Your strategy must contain measurable goals and you must do regular follow-ups on your progress.
#4 Targeted advertising
With Facebook ads, you can run ads that allow you to reach specific users based on demographics: age, gender, age, location, education and interests. Adverts can be used for announcing your page, inviting people to like you, and announcing special offers and events.
Hint: According to online sources, Facebook is changing the way ads function. Gigaom is writing about it here: http://gigaom.com/2012/02/21/facebook-is-set-to-release-a-new-premium-ads-product/
So, you see – there are many reasons why Facebook can be a powerful marketing tool for your business. Will I see you there?